Book Review: Designed for Digital
“If digital technologies are consistently making our consumer lives easier, why aren’t they making it easier to succeed in business?” The authors give answer to this question: “Big, old companies are simply not designed for digital“
Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Executives in established (big, old and successful) companies who want to disrupt rather than be disrupted by digital offerings, are required to (re)desing their company.
The authors have identified five building blocks to succeed digitally. These five building blokcs enable companies to rapidly deliver innovative digital offerings.
- Shared Customer Insights
- Operational Backbone
- Digital Platform
- Accountability Framework
- External Developer Platform
“Designed for Digital” offers practical and solid advice on digital transformation. It is based on five years of reseach and you’ll find in-depth case studies from Amazon, USAA, DBS Bank, Schneider Electric, LEGO and Philips. All of these comprehensive and real experiences are invaluable.
I’ve followed the works of Jeanne W. Ross for over 10 years. I’ve read all of her books, articles and research papers. I’m so lucky having a signed copy of Designed for Digital book. As she entered retirement at the end of June 2020, I want to thank Jeanne Ross for her great inspiration, all the best for you, Jeanne W. Ross.